Every year kids around the country get busted ... for lemonade stands. Seriously. We thought this was ridiculous, so we had Country Time create a law firm called Legal Ade that would represent kids — paying all fines and permit fees they incurred up to $300.
The work went viral, earning over 1 billion media impressions. It was featured on over 200 TV programs and countless print and online publications including CNN, CBS, Fox and Good Morning America. Chelsea Clinton, Anderson Cooper, and William Shatner retweeted us, along with 95,000 others. And best of all, our parents saw it on TV, completely organically. And they were very proud.
Country Time LEGAL-ADE
Legal-Ade launch video
On Spirit Day, the world’s largest LGBTQ anti-bullying campaign, the number one message is acceptance — especially for those different than you.
We realized Kellogg’s had many cereal mascots, but they were always completely separate from one another because of how different they were. So, in the spirit of acceptance and inclusion, we proposed doing what had never been done: creating a whole new brand that combined all the cereals and featured all of the characters together, on the same box.
We released the box in limited amounts at the Kellogg’s NYC shop and online.
MAD(E) in Romania is a manifesto-project with a declared political and social dimension built around the energy of protests and protesting. It brings together 28 socio-politically engaged artists, illustrators and poster activists recognized for their pervasive critical discourse.
One hundred women are killed every year for refusing to cover themselves. We chose to cover one of the most famous faces — The Mona Lisa — to show what happens when women’s choices are made for them.
Comcast Business — "Push It To The Limit"
Comcast Business’ Gig Speed network powers the US Olympic Training facilities. This spot, which ran during the Winter Games shows how Team USA and the training equipment they rely on push themselves to the highest levels of performance.
Push It to the Limit :60
Nutrigrain — "Energy at the Speed of Life"
Nutri Grain was the top breakfast bar in the US for years. Then it stopped advertising and they lost the top spot. Their idea to reclaim the breakfast bar throne? More ads.
So we introduced a new campaign, “Energy at the Speed of Life,” and broke a lot of the rules you might expect in the morning food category. Because with Nutrigrain, you have the energy to tackle anything morning might throw at you.
One in three women we cross paths with everyday are the victims of violence. Yet we rarely notice. This international Women's Day, we teamed up with human rights group, Equality Now and dating app, Happn to make these women visible.
The campaign was seen by 10 million users in 21 cities worldwide including Paris, London, Barcelona, Rome, NYC, SF, LA, Chicago, Amsterdam and Hong Kong.
When’s the last time a smartphone really changed? Sure, the screen got a little bigger, and the headphone jack disappeared, but real innovation was nowhere to be found. That is until Moto introduced its lineup of modular phones — Moto Z with Moto Mods. And when you create a phone that’s so different, you have to introduce a completely new world and aesthetic. So that’s exactly what we did. Because different is better.
hellomoto - Different is Better
Motorola — "44th Anniversary"
Motorola asked us to let people know they invented the cell phone 44 years ago. We didn't understand why they were celebrating a 44th anniversary, but we didn't ask questions. We just kind of ran with it.
The result: a rap and 360 photo that generated more views, engagement, likes and shares than any of the other social posts that year.